The HIMSS Annual Conference & Exhibition is the industry’s largest health IT educational program and exhibition center and, as such, provided Imprivata—a leader in healthcare IT Security—an unparalleled opportunity to get their suite of products in front of their target audience. Having participated in the show for a number of years, Imprivata knew that the best way to ensure that their booth was busy, was to urge attendees to schedule appointments in advance of the show. Imprivata hired Metal to assist with a comprehensive, integrated campaign aimed at meeting this objective. Metal delivered with banner ads, email and landing page graphics, and an “exploding” direct mailer which would cut through the clutter of traditional flat mail.
Tradeshow Lead Generation, Appointment-setting