Imprivata had some great video testimonials for their PatientSecure product, which they wanted to share with prospects. Traditionally, this would have meant a mailer or an email designed to drive the audience online to watch the interviews. Instead, Imprivata decided to put the videos directly in the hands of their audience—quite literally. Innovative “video brochure” technology allowed us to embed a video screen and a series of clips right into a physical piece, which was then mailed to the target list. Pieces like this have a habit of being passed around the workplace, hitting a variety of target titles, and allowing potential customers to easily share learning with their team. Imprivata has seen such great results, that they have commissioned similar pieces for a variety of their product lines.
Direct Mail Lead Generation, Video Mailer