Plex was looking to develop a more integrated sales and marketing approach to lead generation and nurturing. Priorities included building awareness in geographies outside the midwest, and shortening sales cycles for mid-market businesses. While the sales team had found success with “stop and drops,” the marketing team was looking to standardize these drop off materials and leverage marketing pieces that could meet this need, but also scale beyond this type of program. A video brochure featuring several high-profile customer case studies was developed to be used as both a lead-generating mail piece and as a sales leave behind. The video mailer also had the added benefit of being something that could be easily shared among stakeholders in the prospect company.
Lead Generation, Direct Mail, Video Mailer