For CyberArk, the annual RSA Conference was a tremendous opportunity to demo their leading digital security solutions to both customers and prospects, but that meant getting people to the booth. Metal helped deliver—two years in a row—with high-end sweepstakes and the corresponding marketing materials and booth graphics. Leveraging CyberArk’s key benefit, “privileged account security,” Metal developed the creative theme “Privilege is Everywhere.” This idea was demonstrated the first year with “privilege” pins that could be warn by attendees throughout the show for chances to win dinner for two anywhere in the world. We followed up the following year by offering the privilege of donating $10,000 to a favorite charity. This proved to be a win-win for the client, who reaped the benefit of leads, while also supporting a worthwhile cause.