CareMessage was in its infancy and had achieved remarkable success in acquiring new customers and partnerships. These efforts, however, had been primarily relationship-based successes, and therefore not scalable in terms of reaching desired sales levels. As such, CareMessage needed a partner to help drive marketing efforts.
After a discovery phase which included interviews with sales reps and customers, Metal helped CareMessage define their unique value proposition, refresh their website design, structure and content and create a library of infographics, blog posts, case studies and white papers. Once this was complete, we began targeted campaign development and testing including Public Relations, Social Media and high-touch direct marketing. A few notable results from our work include LInkedIn ad campaign results that were 6x benchmark, and a >20% response rate on a targeted video mailer.