Apiture Brand Campaign

Apiture’s digital banking platform offers best-in-class online and mobile banking solutions for community banks and credit unions. Since 2022, Apiture has partnered with Metal to develop and place integrated print, digital and demand generation advertising designed to boost awareness, drive website traffic and engagement, and help establish Apiture as a thought leader in their industry.


Given their low brand awareness, it was critical that Apiture’s brand campaign stand out, and quickly communicate the key message: “Apiture helps you deliver a digital banking experience that will set you apart.” Metal developed an umbrella creative campaign that could be used across all tactics. The campaign featured a new tagline, “Redefining Digital Banking” with eye-catching ads that used a “dictionary” theme to highlight key product differentiators.


The associated media strategy focused on placements in both endemic publications such as American Banker and The Financial Brand, as well as programmatic placements that extended visibility among the target demographic. Programmatic buys also allowed for targeted advertising in and around key conferences and tradeshows. To date, the campaign has exceeded benchmark results by as much as 300%



Project Type

Digital Ad Campaign, Media Plan